Every shoe has a story. Most of these stories begin when they leave their boxy quarters. Others are fabricated and packaged with a foreword to this narrative. The collaborative effort from Generic Surplus, the Ace Hotel, and Steven Harrington is included in the aforementioned set as footwear with a dash of cultural history stitched into its soles.
Known for capturing the aesthetic and spirit of Los Angeles, Generic Surplus transports its everyday shoe from the sea to the desert. The collection reflects the Ace Hotel’s surroundings with blue, brown, and white hues that capture the desert, mountains, and swimming pools and a Rattan fabric reminiscent of the nearby rocky terrain. Graphic designer Steven Harrington adds to this Southern Californian vibe by ornamenting the shoes’ soles and boxes with artwork inspired by his chalk rock sketches from Joshua Tree National Park. The shoes will be available during the first weekend of Coachella. Attention festival goers, grab these hybrid kicks and the fancy footwork will surely follow.
Written by Chloe Nguyen