Moisturizer can be a touchy subject. Most of us are fiercely loyal to our particular brand, raising an eyebrow to anyone who dares suggest we switch. Now then, we at Flaunt certainly aren’t shuttered to trying new things, especially when they come from Japanese skincare titan, Shiseido. Packaged in a shimmering, gold-capped tube, Shiseido’s Benefiance WrinkleResist24 Day Emulsion won us over with a light, yet surprisingly moisturizing, formula that lasts all day, warding off skin damage, pesky UV rays, and reducing fine lines. The delicately perfumed lotion even added a subtle glow to our complexion. In true Shiseido fashion, the Day Emulsion satisfies the immediate visible appearance, as well as benefits what lies beneath. Take note, young’uns, and don’t let the name throw you off – it’s never too early to start.

Written by Caroline Pham